If you run a small business, advertising costs must be figured in as part of your overall expenses. If you have received quotes for phone directory ads, business association block ads, and mostly any other print media, these costs are quite high. So, what if your budget is small, perhaps negligible? Will you be left […]
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When the experts tell you you’re going to need a press kit for your small business I’ll bet you’re wondering why on earth you’d need one. At least, I think you’d wonder why if you think a press kit is just for the press. But the term ‘press kit’ is misleading if you ask me […]
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Undoubtedly, the internet can make the difference between a successful small business and one ignored by customers. Due to the global nature of the Internet surpassing physical frontiers between nations, and even making it unnecessary to use printed business cards when they can easily be hosted online. Web presence can make small businesses more competitive […]
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There are two search engine marketing strategies you need to know: SEO (search engine optimization) and PPC (pay-per-click). Both strategies are entirely different and it is tough to decide which one or which combination is right for you. There are two major search engine marketing strategies in use today: SEO (search engine optimization) and PPC […]
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In one word, yes! The internet is the most effective marketing tools nowadays, it can reach far more people than any flyer or advertisement in the local paper ever will. Should you do your own website? It all depends on your skills if you have the ability to make a website that looks good, just […]
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