Understanding the lead lifecycle, lead generation, and ‘lead scoring’ is one of the best things you can possibly do for your business if you want to increase your turnover, revenue, and profits while also increasing the brand loyalty and trust you get for your business. The problem is that too many people don’t think about […]
Continue Reading
When you first start building leads, the first and most important thing you need to do is to identify your buyer persona. This is what will allow you to find your ‘cold leads’, which are the first point of contact for your marketing. A cold lead is someone who has never heard from you before […]
Continue Reading
Talk of leads is something that comes very much from more traditional business settings. A ‘lead’ is a term that specifically comes from sales and marketing and generally describes a contact that a business is going to call or email in order to try and encourage sales. But today a lot of business is conducted […]
Continue Reading
One of the most important things you can do to build leads online is to create a mailing list. This then allows your visitors to demonstrate their interest in your brand and products by subscribing, which takes them from being ‘cold leads’ and turns them into ‘warm leads’. These are now people who have demonstrated […]
Continue Reading
Lead generation and sales is very much a science. Once you calculate this down to the finest detail. It becomes a process that you can repeat indefinitely and that you can fine tune in order to get the very best results. This becomes even more true when you have a website and you are managing […]
Continue Reading
When you think about leads, you probably think about sales and marketing. Creating leads is all about getting people to your business and making them want what you have. This type of thinking is out of date, however. What’s much more important now – especially online – is making those leads identify with your brand […]
Continue Reading
Building a huge list of warm or qualified leads is a fantastic and very worthwhile pursuit for any business. If you can do this effectively, then you can build a massive list of people who have shown an interest in your business and who are presumably likely to buy from you. But this is only […]
Continue Reading
When you talk about getting new customers to your website or business, you will often focus on bringing in ‘leads’. A lead is of course any potential customer who meets the right criteria and thereby can be considered the kind of person that you are going to be marketing too. But not all leads are […]
Continue Reading
Remarketing is a term used in internet marketing that essentially means marketing to people who have already had some kind of interaction with your brand and who have already shown an interest in a product or service you provide. Most often, when we think of marketing, we think of increasing our brand awareness and visibility. […]
Continue Reading
One of the key concepts behind lead generation and the lead cycle is timing. Managing your leads correctly is all about understanding what point your readers are at, and how they are likely to respond to your offers at any given time. This is key to understand but too many people overlook it. Very often, […]
Continue Reading
